STRATEGY MAGAZINE MARKETING AWARDS WINNER:
GOLD - GAMES; SILVER - BEST IN DIRECT
How do you authentically tell gamers you have the perfect food to fuel their wins when they never look away from their screens?
In gamer talk, “feeding” is the act of dying repeatedly in online games, serving the enemy free points and easy wins.
To show gamers that Delimex makes the perfect food to fuel their wins, we hung out at taco trucks and kitchens in the year’s biggest game launches to feed players free kills and real taquitos.
CW: Sean Kinton