How do you authentically tell gamers you have perfect food to fuel their wins when they never look away from their screens? You feed them in the game, so you can feed them outside it.

In gamer talk, “feeding” is the act of dying repeatedly in online games, serving the enemy free points and easy wins.

Flipping our insight on its head, we assembled a team to hack the year’s biggest games. Hanging out at taco trucks and kitchens in Call of Duty: Modern Warfare 2, Warzone 2.0, and Overwatch 2, we sacrificed ourselves repeatedly to feed gamers the points they needed to level up faster. Then we DM’d them coupon codes for free taquitos to keep them fueled in real life too.

To show gamers that Delimex makes the perfect food to fuel their wins, we hung out at taco trucks and kitchens in the year’s biggest games to feed players free kills and literal taquitos.

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© Arman Sadrzadeh