it’s “sadder-ZAW-deh”
“After thinking he wanted to be a plastic surgeon, then dentist, and studying Neuroscience at The University of Toronto, the 22-year-old was left with a degree in a field he found quite interesting, but did not want a career in (it was lab rats or healthcare). After working a stable-but-boring job with the City of Toronto for 2 years post-post-secondary, he finally decided to apply to Humber’s Post-Graduate “Advertising - Art Direction” program, in a cathartic alignment of passion and career.”
The above quote is an excerpt from the story of my life. Although, they forgot the part where I also freelance photography through my uni degree. Come see more of that work here.
Currently collecting vintage film cameras and chasing sunsets (or sunrises if I can wake up early).
linkedin
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emailThe above quote is an excerpt from the story of my life. Although, they forgot the part where I also freelance photography through my uni degree. Come see more of that work here.
Currently collecting vintage film cameras and chasing sunsets (or sunrises if I can wake up early).

AWARDS
2023
HEINZ - #FINDTHEKETCHUPBOATGUY
CANNES LIONS | BRONZE | PR: Real-time Response
CANNES LIONS | 2x SHORTLIST
COMMUNICATION ARTS | WINNER | Non-Traditional Advertising
COMMUNICATION ARTS | 2x SHORTLIST
NY FESTIVALS ADVERTISING AWARDS | GOLD | PR: Small Budget/Big Idea
NY FESTIVALS ADVERTISING AWARDS | GOLD | PR: Real-Time Response
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Community Building
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Earned Media
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Social Media
NY FESTIVALS ADVERTISING AWARDS | FINALIST | PR: Effectiveness
NY FESTIVALS ADVERTISING AWARDS | 9x SHORTLIST
DELIMEX - FEEDING GAMERS
ONE SHOW | MERIT | Brand-Side/In-House
ONE SHOW | 5x SHORTLIST
COMMUNICATION ARTS | WINNER | Digital Advertising
NY FESTIVALS ADVERTISING AWARDS | SILVER
NY FESTIVALS ADVERTISING AWARDS | 2x FINALIST
NY FESTIVALS ADVERTISING AWARDS | 3x SHORTLIST
MARKETING AWARDS | GOLD | Digital Games
MARKETING AWARDS | SILVER | Best in Direct
MARKETING AWARDS | 2x SHORTLIST
SHORTY AWARDS | WINNER | Gamification + Audience Honor
SHORTY AWARDS | 2x SHORTLIST