it’s “sadder-ZAW-deh”

“After thinking he wanted to be a plastic surgeon, then dentist, and studying Neuroscience at The University of Toronto, the 22-year-old was left with a degree in a field he found quite interesting, but did not want a career in (it was lab rats or healthcare). After working a stable-but-boring job with the City of Toronto for 2 years post-post-secondary, he finally decided to apply to Humber’s Post-Graduate “Advertising - Art Direction” program, in a cathartic alignment of passion and career.”

The above quote is an excerpt from the story of my life. Although, they forgot the part where I also freelance photography through my uni degree. Come see more of that work here.

Currently collecting vintage film cameras and chasing sunsets (or sunrises if I can wake up early).


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AWARDS

2024

STRATEGY CREATIVE REPORT CARD - #47 ART DIRECTOR IN CANADA

HEINZ - #FINDTHEKETCHUPBOATGUY
CLIOS | SILVER | Direct - Social Media
CLIOS | SHORTLIST | Creative Effectiveness - Multi-Country
CLIOS | SHORTLIST | Digital/Mobile - Real-Time
ATOMIC AWARDS | SILVERAToMiC PR
ATOMIC AWARDS | SILVERAToMiC ROI
ATOMIC AWARDS | SILVERAToMiC Social
ATOMIC AWARDS | BRONZE | Best Digital Engagement

DELIMEX - FEEDING GAMERS
ATOMIC AWARDS | SILVER | Digital Brand Experience
ATOMIC AWARDS | BRONZE | Niche Targeting



2023

HEINZ - #FINDTHEKETCHUPBOATGUY
CANNES LIONS | BRONZE | PR: Real-time Response
CANNES LIONS | SHORTLIST | PR: Breakthrough On A Budget
CANNES LIONS | SHORTLISTPR: Real-time Response
ADCC | SILVERCreative Effectiveness in Advertising
ADCC | SILVERInteractive Narrative
ADCC | SILVERSocial Media
APPLIED ARTS | WINNERExperiential/Digital Engagement
COMMUNICATION ARTS | WINNER | Non-Traditional Advertising
COMMUNICATION ARTS | 2x SHORTLIST
LONDON INTERNATIONAL AWARDS (LIA) | FINALIST | Digital: Viral
NY FESTIVALS ADVERTISING AWARDS | GOLD | PR: Best Use: Small Budget/Big Idea
NY FESTIVALS ADVERTISING AWARDS | GOLD | PR: Best Use: Real-Time Response
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Best Use: Community Building
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Best Use: Earned Media
NY FESTIVALS ADVERTISING AWARDS | SILVER | PR: Best Use: Social Media
NY FESTIVALS ADVERTISING AWARDS | FINALIST | PR: Best Use: Effectiveness
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST Social Media & Influencer: Best Use: Real-Time Response
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Social Media & Influencer: Best Use: Small Budget/Big Idea
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Social Media & Influencer: Best Use: Viral


DELIMEX - FEEDING GAMERS
ADCC | BRONZEDirect - Digital & Online
ADCC | BRONZE | Experiential
ONE SHOW | MERIT | Brand-Side/In-House
ONE SHOW | 5x SHORTLIST
COMMUNICATION ARTS | WINNER | Digital Advertising
MARKETING AWARDS | GOLD | Digital Games
MARKETING AWARDS | SILVER | Best in Direct
MARKETING AWARDS | 2x SHORTLIST
NY FESTIVALS ADVERTISING AWARDS | SILVER | Gamification
NY FESTIVALS ADVERTISING AWARDS | FINALIST | Best Use: Low Budget
NY FESTIVALS ADVERTISING AWARDS | FINALIST | Best Use: Guerilla
NY FESTIVALS ADVERTISING AWARDS | SHORTLISTDirect: Best Use: Small Budget/Big Idea
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Avant-Garde/Innovative: Small Budget/Big Idea
NY FESTIVALS ADVERTISING AWARDS | SHORTLIST | Activation & Engagement: Best Use: Small Budget/Big Idea
SHORTY AWARDS | WINNER | Gamification + Audience Honor
SHORTY AWARDS | 2x SHORTLIST


© Arman Sadrzadeh