FIDO
CHALLENGE: How do we encourage more families to sign up with Fido?
INSIGHT: Children are encountering technology and social media at a much younger age. However, many millenials self-identify as “cool parents” and tend to embrace modern technology to help raise their children.
IDEA: Introduce Fido Fetch - an app to safely introduce children to the world of social media, with a clever twist.
INSIGHT: Children are encountering technology and social media at a much younger age. However, many millenials self-identify as “cool parents” and tend to embrace modern technology to help raise their children.
IDEA: Introduce Fido Fetch - an app to safely introduce children to the world of social media, with a clever twist.
AD: Arman Sadrzadeh, Tye Gibb
CW: Pat O’Brien
CW: Pat O’Brien