When Kendrick Lamar broke the internet with his viral “MUSTAAAAAARD” yell on his track “tv off”, fans and brands alike turned it into an even more viral meme format.

So when Kendrick and his producer MUSTARD took home 5 Grammy's—including Song of the Year and Record of the Year—we dropped our new teaser on the Grammy's commercial break announcing that HEINZ officially teamed up with MUSTARD to create a new limited edition mustard: HEINZ’s first-ever co-created new sauce in the U.S.

Agency: The Kitchen
ECD: Simon Au
CD: Dan Szczepanek
AD: Andrew Bernardi, Arman Sadrzadeh
CW: Suzie Teddi-Charles, Sean Kinton
Production: MK Films
Edit: GOODBIT