SALOMON (Spec Project)

French outdoor apparel brand Salomon has great commitments to sustainability, but isn’t recognized to the level of competitors Patagonia or The North Face.

However, scrap textile waste remains a problematic but inevitable part of the manufacturing process.

So we put the waste to work - creating artful ads out of scrap textile waste:

Transit shelter ads where the texture would be viewed up-close and appreciated:

AD: Arman Sadrzadeh
CW: Pat O’Brien

© Arman Sadrzadeh