Heinz - Run On Heinz
ONE SHOW - MERIT
ANA IN-HOUSE AWARDS - CATEGORY WINNER
Long-distance runners were replacing expensive running gels with Heinz ketchup packets. We wanted to celebrate this unconventional behavior and recognize the runners who sprint on our sauce.
So we tapped into another quirky thing runners do — making GPS art out of their runs — to create the first running routes (keystone-shaped, of course) that lead you to Heinz.
ANA IN-HOUSE AWARDS - CATEGORY WINNER
Long-distance runners were replacing expensive running gels with Heinz ketchup packets. We wanted to celebrate this unconventional behavior and recognize the runners who sprint on our sauce.
So we tapped into another quirky thing runners do — making GPS art out of their runs — to create the first running routes (keystone-shaped, of course) that lead you to Heinz.
