Heinz - Run On Heinz

Long-distance runners were replacing their expensive running gels with Heinz ketchup packets. But, when you’re out on a run, ketchup packets can be hard to find in a pinch.

So, we made keystone-shaped routes, marking restaurants that carry our packets, and made them available for free in the world's biggest running apps - so runners can always find their favorite ketchup.

© Arman Sadrzadeh